A brand new brand to Culture Kings in 2018. Apothecary87 is a must-have for anyone serious about their hair & beard. Created with Josh Mario John (AKA Spizoiky). the legendary bearded model from Canada and ambassador for Apothecary 87. The Apothecary87 Beard Balm has been created to keep the beard healthy by softening and conditioning the hair. moisturising the skin and providing a very light. natural hold. Along with balm having superior benefits for hair and skin. it also provides a light natural hold ensuring those stray beard hairs stay in place. All Apothecary87 products are made cruelty free.